Saturday, December 28, 2019

How Color Can Effect Us Essays - 1446 Words

Based on the findings that one has discovered in life itself, in essence, color helps with the flows of life in a way that it can determines your thoughts, emotions, and decisions. In my research I gained a vast amount knowledge and from what I’ve learned; now I can explain colors in depth, with a great amount of detail. If colors were non-existent, then, there would be a very grey look upon life. Colors brings forth light, and the light brings forth living. The world displays colors for a reason and it’s very important to life. Every individual has a favorite color and the choice of that particular color be due to many reasons, one could come from wanting to relive an event you experienced that you found exciting, a nostalgic feeling,†¦show more content†¦Color therapists apply the colors to certain spots on the body called chakras. Chakras can be used to figure out what type of treatment the patient will need based on their medical condition. The types of colors needed for the treatment will be based on each color effect. Within our body, color acts as an active power influencing our state of mind. The colors are used like a medicine to heal. Color therapy can be used to cure diseases such as stress, fatigue, depression, high blood pressure, diabetes, anxiety, and many more. The type of therapy is a natural way of healing illnesses and one would think it’s a unique way of performing therapy. The history of color therapy came from Ancient Egypt. What are Chakras? In the Introduction to Color Therapy Section, It addressed color therapy mainly, and chakras briefly. Chakras are sources of energy that flow in a line down the median of our body. There are some traditional writings about chakras stating that there are 88,000 chakras in the human body. The word chakra in Sanskrit translates to wheel or disc. There are seven chakras in the Western Culture: The crown, brow, throat, heart, solar plexus, spleen, and root. Chakras are like your five senses, sight, hearing, taste, touch, and smell. When one source of energy is blocked then we can develop a physical illness or a mental illness. Chakras are associated with colors. The crown chakra is located at the topShow MoreRelatedHow Red Effects Human Emotion and Behavior Essay1502 Words   |  7 Pagesnoticed. It follows us everywhere, and we cant escape it no matter how hard we try. It doesnt make a sound or move, it just silently hides in plain sight effecting the way we think. Colors are one of the most effective yet least thought about influences on our minds. How come seemingly every super hero has a red suit? Or why are the super villains always wearing black? Why are hospitals never painted red, and most businesses have white, yellow, and red for their logo colors? The most emotionallyRead MoreThe Effect Of Color On Your Thinking, Choice, Memory, Learning And Cognitive Recognition Essay1429 Words   |  6 PagesColor psychology is the study of the effect of color on human behavior and perception. We are influenced with all sorts of colors around us. When we see red color, we get a feeling of avoidance, blue gives us a soothing and warm feeling and yellow makes you feel lively and joyful. Why it is that sometimes our moods define what kind of colors we like and also the color of the clothes we wear. Black color stands for smart professional etiquette and gray gives you a very dull appearance. All throughoutRead MoreThe Effect of Colors on Mood936 Words   |  4 PagesTHE EFFECT OF COLORS ON MOOD Introduction Got the blues. Green-eyed monster. Seeing Red. These are all phrases that we hear often. Do different colors really affect our moods? Many studies have shown that some colors make us feel calm, some make us feel anxious, and others may make us feel more cheerful. Lets take a look at some colors, their affect on us, their meanings, and some different views in other cultures. The Effect of Colors on Mood Colors and moods: A powerful mood-altering tool Read MoreThe Importance of Having a Concrete Concept in Product Advertising637 Words   |  3 Pagesentice us to buy a particular product, which means that the advertisement must have additional values compared to others. Then, it must be emphasized how the concept like target market or focusing point is clearly and surely determined is really important for marketers to give us an extra impact. In this analysis on the advertisements of two yoghurts, â€Å"Shape† and â€Å"Connoisseur†. The three points is found to emphasize the superior aspects of that product. These points which can be noticed are how to useRead MoreThe Gestalt Principles Of Visual Perception1269 Words   |  6 PagesThe perceptual process enables us to perceive the world through our senses of sight, smell, sound, taste, and touch. In particular, our visual system processes vast amounts of information in its environment. Rather than perceiving elements separately, our brain organizes patterns, objects, and shapes into whole forms that we can understand. The gestalt grouping principles of visual perception describe this organization as a set of principles that explain how we perceive and organize visual stimuliRead MoreThe Effects of Color on Personality and Relationships Essay1607 Words   |  7 PagesThe Effects of Color on Personality and Relationships When dealing with interpersonal relationships people’s personalities are a large part of how people get along. When you meet a new person you may say that you â€Å"hit it off† or that â€Å"you just clicked†; this is due to how each other’s personalities coincide with one another’s. People’s personalities are impacted by there surroundings. This paper will discuss how color affects people’s moods and personalities. All people are affected by theirRead MoreEssay on Color Psychology886 Words   |  4 PagesColor Psychology Like death and taxes, there is no escaping color. It is ubiquitous. Yet what does it all mean? Why are people more relaxed in green rooms? Why do weightlifters do their best in blue gyms? It is a well-known fact that color influences mood and feeling in common experience, however, the field of color psychology is still not well understood. Research on the psychological aspects of color is difficult for the mere reason that human emotions are not very stable and the psychicRead More One Nation Under God Essay861 Words   |  4 Pagesorganizations prefer to ask about race, but when we inquired for our ethnic background, we should think about how and why it would be of any concern if we are considered equal under God. And when asked for ethnic background, we should wonder why the selections are merely categorized by color of skin, rather than precise nationality. How can we be equal in America, yet be judged by the color of our skin? The truth is, we are deceived by many organizations claiming equality when asked the questionsRead MorePablo Picassos Gruernica Essay examples914 Words   |  4 Pagesvisual symbolism, line, space, light and color which advocates to the observer the truth behind the subject matter of the artwork itself. The line used leads to specific images to tell the story; the space throughout the work is filled with many jagged and sharp shapes with an odd use of positive and negative space. The light and color illuminate the actual scene. Knowing and understanding how the artist uses these three fundamental tools will guide us to the meaning and logic of the artwork. Read MoreVisual Symbolism In Picassos Guernica By Pablo Picasso911 Words   |  4 Pagesusing visual symbolism, line, space, light and color which advocates to the observer the truth behind the subject matter of the artwork itself. The line used leads to specific images to tell the story; the space throughout the work is filled with many jagge d and sharp shapes with an odd use of positive and negative space. The light and color illuminate the actual scene. Knowing and understanding how the artist uses these three fundamental tools will guide us to the meaning and logic of the artwork. Pablo

Friday, December 20, 2019

How Does Human Memory Work - 994 Words

Holladay, April. How Does Human Memory Work? How Does Human Memory Work? USATODAY.com, 15 Apr. 2007. Web. 04 October 2015. â€Å"Information flows from the outside world through our sight, hearing smelling, tasting and touch sensors. Memory is simply ways we store and recall things we ve sensed.† When we recall memories, the original neuron path that we used to sense the experience that we are recalling is refined, and the connection is made stronger. Sensory information in stored for only a few seconds in the cortex of the brain. This information can then progress to short-term memory, and then long-term memory, depending on the importance of the information received. Only the data that catches our attention or something we only need to know for a minute goes into short-term memory. Short-term memory is stored in the brain for about half a minute. Short-term storage is small; it can hold about seven independent items at one time, an example being carry numbers in math.Information that may help us in the future will go into long-term memory, where it can last a lifetime.Long-term memory involves three processes: encoding, storage and retrieval. 2. Mastin, Luke. The Human Memory - What It Is, How It Works and How It Can Go Wrong. The Human Memory - What It Is, How It Works and How It Can Go Wrong. The Human Memory.net, 2010. Web. 04 October 2015. Memory is not located in just one spot of the brain, but it is a brain wide process, in whichShow MoreRelatedEssay on How Does Human Memory Work?740 Words   |  3 Pagesin the human body. Although many processes and components of the brain are important for humans to function, memory is by far one of the most unique characteristic s of the brain. The implication of memory can be seen in every aspect of a humans life, whether this is the retention of facts or executing and performing tasks to survive memory is a compilation of information that allows for functionality among people. Memory defines a person. The primary question regarding this topic is how can humansRead MoreMusic, Memories, And The Brain Essay844 Words   |  4 PagesAmerican society as it does today, many researchers focus their work on understanding the effects of music on the brain. In the podcast entitled Music, Memories, and the Brain, Steve Mencher interviews Dr. Petr Janata to find out more about how music is associated with human memories. Janata works in the psychology department at the University of California, in Davis, California. Janata’s research suggests that humans unintentionally store and create a soundtrack to their memories. Throughout the podcastRead MoreWho Is The Forgotten Baby Syndrome?991 Words   |  4 Pagesparents have had a major memory lapse and forgotten their child was there. Human memory is a very complex thing, and almost completely out of our control. There has been 647 recorded deaths since 1998. Accompanying these deaths has been over a hundred trials with charges of manslaughter. Should someone be charged with manslaughter if they had no control over what their memory was doing? What are the parents thinking before and after these situations? A first hand account of how fast things can turnRead MoreThe Subfield Of Psychology Known As Physiological Psychology1229 Words   |  5 Pagesdualism that explained how the mind and body are not related to one another and that they both are separate entities of one another. However, Descartes was the first one to point out that there is an interaction between the mind and body. Many philosophers followed substance dualism that called for the minds being a non -physical substance and that it cannot be explained in terms of physical stuff, like the body. This further developed into the mind- body problem that questioned how the mind and bodyRead MoreIs Our Justice System Fair?1157 Words   |  5 Pagesjustice system truly set out to do what it was meant to do? Or are there social factors and memory errors that come into play that can change a conviction outcome. In today’s court rooms we have, Defense attorneys, Prosecutors, judges, juries, evidence, forensics experts, witness testimonies, and of course the human memory. What better type of evidence than the human memory, right? Unfortunately, human memory is subject to the power of suggestion and unable to truly recall an event when told to recallRead MoreThe Movie I Watched For My Paper1272 Words   |  6 Pages11-year-old girl named Riley and about how her memories were being formed prior to a life change. Riley lived in Minnesota and loved playing on her hockey team with her best friends, and she was growing up in what she saw as a perfect life. Little did she know that her life would be turned upside down when Riley was forced to drop everything she loved in Minnesota and move to San Francisco with her family. Although Riley isn’t the main character of the movie, Pixar does a good job of portraying the thingsRead MoreEssay about Cognitive Learning and Right Brain vs. Left Brain 950 Words   |  4 Pagesenvironment. In my opin ion, children are the prime example of the unbound potential that humans to learn. I will be discussing what cognitive learning is and how it contributes to learning and if right versus left-brain dominance impacts how we use our cognitive skills. What is cognitive learning and why is it vital to humans? Cognitive is defined by unabridged dictionary as the â€Å"mental processes of perception, memory, judgment, and reasoning, as contrasted with emotional and volitional processes†.Read MoreAnalysis : A Shattered Confession 910 Words   |  4 Pageshave shared many memories; together, we have gone through innumerable joyous experiences, as well as difficult tribulations, but none like today. Today James revealed his deepest secret; he is a robot, who has been using artificial intelligence constructed from the experiences and memories of some unknown individual. James is not a human. Despite the years of memories we have created, I can no longer view him as a human. There are a combination of things that constitute what a human being truly is;Read MoreThe Single Trial Learning : Implications For Episodic Memory Essay795 Words   |  4 Pagesepisodic memory† 1. â€Å"The authors refer to â€Å"episodic-like memory† as the kind of episodic memory present in nonhuman animals. Based on the rationale provided by the authors in the introduction of the article, as well as on the characteristics of episodic memory postulated by Tulving, explain how episodic-like memory is similar to and how it is different from human episodic memory?(8 points)† â€Å"Episodic-like memory† in non-human animals is very similar to episodic memory experienced by humans in thatRead MoreEssay on The Control Processes of Short and Long Term Memory958 Words   |  4 PagesOn a day-to-day basis humans are processing different information constantly. Have you ever wondered how this is possible? Have you ever wondered why you are able to obtain new information, store it, and then recall it for later usage? For example, how is it possible that we can study for a test one day, and then the next day we are able to retrieve that very information to use to take and pass a test? Because memory is an important cognitive process it helps us to record the past, so we are able

Thursday, December 12, 2019

Organizational behavior of Griswold Industries †Free Samples

Question: Discuss about the Organizational behavior of Griswold Industries. Answer: New Ideas for the Success of Griswold Industries According to how I have gain my knowledge in business organization behavior, am writing this memo to indentify some of improvement that will help for the progress of Griswold industries .Improving the performance of Griswold Industry requires different organizational ethics that should get considered to perfect the continuing interest to the companies that deal with the supplies of selling the clerical supplies to the airlines. The issues that get addressed in the memo involve the knowledge that I have gained from the course of organizational behavior. Improving the performance of Griswold Industry is easy if an individual understands the required organizational actions in a particular organization. To solve the situation of the improvement, I will explicitly discuss the new and unique ideas that will foster the development of the corporate reports both on the loss and also on the safety violations of the organization. The new ideas will, therefore, encourage the new people who have purchased the company to reflect how the organization productivity is outstanding. You asked me to look at the new ideas that will enhance the performance in Griswold Industry according to my knowledge that I have gained in the organizational behavior course. You also requested me that you expect clear and precise ideas that have an enormous impact on the organization productivity and also best and impressing ideas about the ways on how to improve the productivity of safety records. However, we need to consider various measures which will make an impact on the organization productivity to impress the new purchasers of the company, there are also various practices that need to be employed to improve the corporate reports both on time loss and safety violations. The primary purpose of writing this memo is to precisely discuss the best organizational behaviors that are appropriate to the enterprise to foster improvement and also to explain the new ideas that are necessary to improve the corporate reports both on the timing issue and also the safety violations of the company. Another principal purpose is to also talk about the bright ideas that will impose the new purchasers of the enterprise regarding the organizational performance and the safety of the companys record. The following new ideas are some of ideas that I gained from studying the organization behavior that I will propose to Griswold Industry that will ensure its success. Minimize Production Cost ,one of the new idea that will be more effective is try to minimize the cost of production .To achieve my objected purpose of the memo, I highlight various ways that can improve the performance of Griswold Industries. The manager of the organization must apply some different organizational behaviors like maximizing the productivity of workers in the architecture industry by minimizing the labor costs. Second, the organization boss should motivate and satisfy employees at a high level by giving them pension and allowances. The manager of an organization should also ensure that learning and innovation of the company are greatly fostered by this the organization should make sure that employee commitment and organizational citizenship behavior gets considerably observed. The manager should also be capable of sharing the power of the management to the two hundred and fifty employees of the company by determining whether it should get shared and how it should get s hared. Improving Managerial Skills, managerial skills is a very fundamental aspect in the management of Griswold Industry; this can be achieved by training the management in order to have proper skill of running the organization. Methods of improving organizational productivity that I have stated are of great interest to the managers. The way in which I have clearly stated the ideas of improving performance suggests the managerial point of reference and much of the organizational behaviors that apply to the company. For instance, in the course of organizational behavior, the theories, research findings and concepts that are highlighted by the organizational action researchers are very beneficial to the managers, the employees and community organizations. The field of organizational behaviors is useful not only to managers but also to everybody Role of manager, the role of managers in the company is also applicable to the improving the organizational productivity. However, I can say that what significant role is the manager playing to improve the productivity of the company? To improve the functions of the manager I can say that there are three broad categories of the role of the managers that fosters the productivity of the organization. First, there is a role type of interpersonal the functions under this category include leader, the figurehead of the company and liaison. Second, there is the informational part class which deals with monitoring, the spokesperson of the company and the disseminator of the enterprise. Third, there is the decisional role category which the positions involve that the manager is the entrepreneur, the negotiator and disturbance handler of a particular company. A manager who plays all the stated roles will never fail to improve the productivity of the enterprise. Organization Culture and Structure, Organizational structure and culture is also essential in improving the performance of the organization, under corporate reports and also under organizational productivity through the safety record. The fundamental new ideas that can improve the corporate reports and also on time loss and security violations include the formalization of the company that is the written documents such as the policies, rules and regulations, procedures that the company use in writing the corporate reports and the job descriptions. Second is the specialization of the organization which involve the measure to which the tasks in the group are subdivided into different tasks. Hierarchy of working in the company, the downward coordination of work is very essential to the company, Griswold Industry should also consider the hierarchy of the company. Authority of the company refers to who generates reports and to who are the reports subjected and the duration of control over the generated reports. Centralization of the company also matters where the hierarchy level of the enterprise is also given authority to make decisions on either the performance of the business or the productivity of the organization. Professionalism and personnel ratios are also mattered to the organizational structures because the level of formal education and the training given to the two hundred and fifty employees matters a lot to the productivity of the company. Contextual Dimensions of the Company, it is another great idea in improving our industry, Contextual dimensions of the organization matter a lot for the productivity and performance of the enterprise. Contextual aspects involve the size of Griswold Industry; the organizational technology that is used in Griswold Industry also depends on the productivity and the performance. The organizational environment and the culture of the organization are also subjective that will determine the productivity of the company. Griswold Industry has to improve the impact of the corporate reports and safety violations by setting organizational goals and strategies that will maintain the best productivity of the company. Improvement of human behavior, this another idea that can improve the organizational productivity involves the control given to the human behaviors which include the files management, impersonality, expertise and careers. The records comprise Griswold industry arrangements for keeping track of standard, the track of standard must be referred in making the right decisions under the actions that are about to be taken. Decisions are made by involving the employees who are in the hierarchy in making the decisions. The rules and regulations that are formulated in the company are required to be filled out in various copies and retained in files. The records of how rules have been functional ensure reliability. Maintenance of the data provides accuracy and reliability of organization productivity and eases the performance of the organization. Improvement of Human relations, this is another great idea that will also ensure improvement of our industry human resources relation is also matter to the organizational structures because the intensity of proper education and the appropriate training programs given to the two hundred and fifty employees matter a lot to the yield of the company. Organizational technology is also a degree of measure on how the company produces its productivity. Conclusion These are new and great ideas that will ensure the success of the Griswold Industry, I have explicitly explained about the knowledge on organizational behaviors about the ideas to use to improve the performance of an organization. I hope the discussion is impressive and in case of any information or question that you still need to know, please let me know. Therefore if these ideas are put in place Griswold industry will improve and increase the productivity. References Langton, N., Robbins, S. (2015). Organizational behavior: Concepts, controversies, applications (7 to Canadian ed.). Toronto, ON, Canada: Pearson Education Centre Robbins, S., Judge, T. (2017). Essentials of organizational behavior (1st ed.). Buchanan, D., Huczynski, A. Organizational behavior. French, R., Rayner, C., Rees, G., Rumbles, S. (2015). Organizational behavior. Chichester, West Sussex: John Wiley Sons, Inc. Hitt, M., Miller, C., Colella, A. (2011). Organizational behavior. Chichester: Wiley. Kreitner, R., Kinicki, A., Buelens, M. (2002). Organizational behavior. Maidenhead: McGraw-Hill Education. Martin, J. (2002). Organizational behaviour. [London]: Thomson Learning. Maughan, M. (2014). Organizational Behaviour. Palgrave Macmillan. Nelson, D., Quick, J. (2005). Organizational behaviour. New Delhi: Cengage Learning India. Thomas, A. (1996). The organizational behaviour casebook. London [u.a.]: Internat. Thomson Business Press.

Wednesday, December 4, 2019

Rupert Brooke War Poetry Peace Essay Example For Students

Rupert Brooke War Poetry Peace Essay Peacewhen the subject matter is about war? The poem talks about how war has brought inner peace to the combatants, who now know their duty and purpose in life. Why is the speaker thanking God? What is he thankful for? Refer to text. The speaker is thanking God for creating the land and creating war for the soldiers to fight in. He thanks God for giving the soldiers youth, power and clear eyes. ( Caught our youth, and wakened us from sleeping, With hand made sure, clear eye, and sharpened power.. ) What does the speaker think of those who do not fight for the war? Refer to text. He called them sick-hearted and half-men because they did not fight for honor for their country. The speaker called them half-men because he was saying that those who did not fight were not men and were weak. (Leave the sick hearts that honor could not move, And half-men, and their dirty songs and dreary, and all the little emptiness of love! ) What does the image as swimmers into cleanness leaping Mean? The speaker brings an image of purity and innocence in war. The metaphor of swimmers leapingsuggests playfulness and representing pleasure. What is the tone for this poem? Are their light changes to the tone? Refer to text. At the beginning of the poem, the speakers tone was happy and patriotic as he was thankful for being in war. It then changes into a harsh tone where he discriminates the men who did not participate in the war. At the end of the poem, he speaks in a peaceful tone and brings an image of harmony. Language techniques Irony The use of words to express something other than the literal meaning. (Egg. The title of the poem Peace). Religious imagery- religious imagery is something that is represents a religious purpose, subject or connection. (Egg. God be thanked Who has watched us with His hour). Simile- A figure of speech that compares one thing with another thing of a different kind. A simile gives the readers an image in their mind of the comparison. (Egg. As swimmers into cleanness leaping). Assonance- The repetition of the sound of a vowel. An assonance gives a sense of continuity in the verse. (Egg. old and cold). Repetition- The action of repeating something. Repetition also gives a sense of continuity in the verse. (Egg. no ill, no grief). Personification- Giving a non-living thing human characteristics. Personification creates an imaginative effect. (Egg. And the worst friend and enemy is but Death).

Thursday, November 28, 2019

The Fish by Elizabeth Bishop Essay Example For Students

The Fish by Elizabeth Bishop Essay The Fish by Elizabeth Bishop: Gone Fishin’ â€Å"The Fish† by Elizabeth Bishop is saturated with vivid imagery andabundant description, which help the reader visualize the action.Bishop’s useof imagery, narration, and tone allow the reader to visualize the fish andcreate a bond with him, a bond in which the reader has a great deal ofadmiration for the fish’s plight. The mental pictures created are, in fact, sobrilliant that the reader believes incident actually happened to a real person,thus building respect from the reader to the fish. Initially the reader is bombarded with an intense image of the fish; heis â€Å"tremendous,† â€Å"battered,† â€Å"venerable,† and â€Å"homely.† The reader issympathetic with the fish’s situation, and can relate because everyone has beenfishing. Next, Bishop compares the fish to familiar household objects: â€Å"here andthere / his brown skin hung in strips / like ancient wallpaper, / and itspattern of darker brown / was like wallpaper;† she uses two similes with commonobjects to create sympathy for the captive. Bishop then goes on to clearlyillustrate what she means by â€Å"wallpaper†: â€Å"shapes like full-blown roses /stained and lost through age. We will write a custom essay on The Fish by Elizabeth Bishop specifically for you for only $16.38 $13.9/page Order now † She uses another simile here paired withdescriptive phrases, and these effectively depict a personal image of the fish.She uses the familiar â€Å"wallpaper† comparison because it is something thereaders can relate to their own lives. Also the â€Å"ancient wallpaper† analogy canrefer to the fish’s age. Although faded and aged he withstood the test of time,like the wallp aper. Bishop uses highly descriptive words like â€Å"speckled† and†infested† to create an even clearer mental picture. The word â€Å"terrible† isused to describe oxygen, and this is ironic because oxygen is usually beneficial,but in the case of the fish it is detrimental. The use of â€Å"terrible† allowsthe reader to visualize the fish gasping for breaths and fighting against the†terrible oxygen,† permitting us to see the fish’s predicament on his level.The word frightening does essentially the same thing in the next phrase, â€Å"thefrightening gills. † It creates a negative image of something (gills) usuallyconsidered favorable, producing an intense visual with minimal words.Anothersimile is used to help the reader picture the fish’s struggle: â€Å"coarse whiteflesh packed in like feathers.† This wording intensifies the reader’s initialview of the fish, and creates a visual, again, on the reader’s level.Bishop next relates to the fish on a personal basis: â€Å"I looked into hiseyes I admired his sullen face, the mechanism of his jaw. † Through thisintense diction, a tone of respect is produced. It is as if, for a moment, thepoet descended to the fish’s level, and the reader then has more respect for thefish’s situation and the narrator’s position regarding the fish. She describedthe fish’s stare â€Å"like the tipping of an object towards the light;† this veryastute observation shows the reader that the poet is thinking deeply about thefish, and there is a connection made on the part of the poet.The lip â€Å"if youcould call it a lip† is the next part observed. It is described as â€Å"grim,†wet,† and â€Å"weapon-like,† giving the reader, through personification, a â€Å"fishy†view of the creature as he actually exists. As she explains the hooks and linescaught in his lip, the reader learns that his lip has grown around the hooks,thus becoming part of the fish. These appendages hang â€Å"like medals with theirribbons frayed and wavering,† creating the image of a hero winning manycompetitions or battles. This simile creates another level of respect for thefish on the part of the narrator, and following the simile is a metaphor whichemphasizes the narrator’s ensuing admiration for the fish. The fish is nowconsidered â€Å"wise† with his â€Å"five-haired beard of wisdom trailing behind hisaching jaw;† and he is now on a higher plateau of respect.The narrator then compares this little fish’s greatness with her boat.This â€Å"rented boat† â€Å"leaking oil† from its â€Å"rusted engine† created a rainbow sobeautiful that she became overwhelmed and released the fish. The boat startedout imperfect, but so overwhelmed the poet, that she released the fish. .ua55204868a746564daa7296a407f8ea1 , .ua55204868a746564daa7296a407f8ea1 .postImageUrl , .ua55204868a746564daa7296a407f8ea1 .centered-text-area { min-height: 80px; position: relative; } .ua55204868a746564daa7296a407f8ea1 , .ua55204868a746564daa7296a407f8ea1:hover , .ua55204868a746564daa7296a407f8ea1:visited , .ua55204868a746564daa7296a407f8ea1:active { border:0!important; } .ua55204868a746564daa7296a407f8ea1 .clearfix:after { content: ""; display: table; clear: both; } .ua55204868a746564daa7296a407f8ea1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua55204868a746564daa7296a407f8ea1:active , .ua55204868a746564daa7296a407f8ea1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua55204868a746564daa7296a407f8ea1 .centered-text-area { width: 100%; position: relative ; } .ua55204868a746564daa7296a407f8ea1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua55204868a746564daa7296a407f8ea1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua55204868a746564daa7296a407f8ea1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua55204868a746564daa7296a407f8ea1:hover .ctaButton { background-color: #34495E!important; } .ua55204868a746564daa7296a407f8ea1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua55204868a746564daa7296a407f8ea1 .ua55204868a746564daa7296a407f8ea1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua55204868a746564daa7296a407f8ea1:after { content: ""; display: block; clear: both; } READ: Solar Energy Essay Here,the boat can be compared to the fish, in it’s initial imperfection, then to itsfinal magnificence. The descriptive words allow the reader to, again, visualizethe moment vividly through the eyes of the narrator.Bishop does an outstanding job in describing every moment in hergrowing relationship with

Sunday, November 24, 2019

ip

TCP/IP Formal Paper Introduction The document that I chose to write about was a book entitled TCP/IP Clearly Explained, by Pete Loshin. I chose this subject to research, hopefully to gain a better understanding of TCP/IP for myself and in doing so, my research and/or analysis of this book will also present to you in such a way, that you too, will also receive additional knowledge, or at the very minimum, a curiosity will be peaked and you will want to learn more about these protocols. I will not have time to delve into both protocols, so I will focus mainly on the Internet Protocol (IP) since this clearly falls under the topic of â€Å"interconnecting† networks in that it is a protocol that makes the Internet possible. Interestingly enough, I began this project by digging through the RFC documents, the one in particular was FYI3 and by going to libraries and a couple of book stores, eventually to stumble across this book. It was published within the last ten years, 2003 to be precise. The book is divided into six parts (and a total of thirty one chapters) with the seventh part devoted to several Appendices that provide a summary of network organizations and groups that helped develop these networks, in addition to terminology that we are familiar with by providing us with a select group of protocols and their summaries that if for nothing else provides a quick, easy reference guide to many of the protocols that we have experienced thus far in this class. The overall feel of this book is to make an attempt to explain clearly, the core protocols of TCP/IP and how they make the global Internet possible. The author also, rather than garnering additional length to his book, by including lists and lists of RFC numbers and titles, as well as lists of well-known ports we are already familiar with, along with exhaustive lists of URLs that totally overwhelm us, has tried to make his explanation of the topic as fundamental as possible... ip Free Essays on TCP/ip TCP/IP Formal Paper Introduction The document that I chose to write about was a book entitled TCP/IP Clearly Explained, by Pete Loshin. I chose this subject to research, hopefully to gain a better understanding of TCP/IP for myself and in doing so, my research and/or analysis of this book will also present to you in such a way, that you too, will also receive additional knowledge, or at the very minimum, a curiosity will be peaked and you will want to learn more about these protocols. I will not have time to delve into both protocols, so I will focus mainly on the Internet Protocol (IP) since this clearly falls under the topic of â€Å"interconnecting† networks in that it is a protocol that makes the Internet possible. Interestingly enough, I began this project by digging through the RFC documents, the one in particular was FYI3 and by going to libraries and a couple of book stores, eventually to stumble across this book. It was published within the last ten years, 2003 to be precise. The book is divided into six parts (and a total of thirty one chapters) with the seventh part devoted to several Appendices that provide a summary of network organizations and groups that helped develop these networks, in addition to terminology that we are familiar with by providing us with a select group of protocols and their summaries that if for nothing else provides a quick, easy reference guide to many of the protocols that we have experienced thus far in this class. The overall feel of this book is to make an attempt to explain clearly, the core protocols of TCP/IP and how they make the global Internet possible. The author also, rather than garnering additional length to his book, by including lists and lists of RFC numbers and titles, as well as lists of well-known ports we are already familiar with, along with exhaustive lists of URLs that totally overwhelm us, has tried to make his explanation of the topic as fundamental as possible...

Thursday, November 21, 2019

Critically evaluation of the role of insurance within a wider system Essay

Critically evaluation of the role of insurance within a wider system of risk financing and management - Essay Example They may audit firms to make sure that their risk management practices are adequate to guard against risk. This paper will examine risk management, in general, along with examining risk management in the case of banks, cyber firms, and farming. Risk Management Risks must be identified, and this is the first part of the risk management process, according to Carter et al. (1994). The identification process of risks may be approached by a combination of methods, including intuitive management; using department experts; using standard questionnaires and checklists; using expert computer-based systems; using structured interviews; through brainstorming sessions; or using outside specialists/consultants. The second process is risk quantification, and this means that the impact and probability of a each risk is estimated for each risk. After that, the estimate is quantified by using a spreadsheet which estimates timescales and costs. The next process is risk prioritising and filtering,which means that the important risks are recognized and controlled, and risks are prioritized according to whether they care a Category 1 risk (cost effect only); Category 2 risk (contingency plans and costs affected); or Category 3 risk (programme contingency and cost affected). The Category three risks are the higher priority, and the risks are prioritized from there. ... Mitigating strategies include avoiding the risk altogether by removing the cause of the risk; transferring the risk, which means that the risk is passed to somebody capable of handling that particular risk; reduction of the risk, which would consist of investing in insurance or some other up-front investment; management of the risk, which means that the risk is managed continuously until it is managed out; and contingency, in which funds are produced for the risks which are of low likelihood and impact, or have not been revealed. The next step after that is risk monitoring, reporting and control, which necessitates the use of a risk register, which is carried out by the risk manager. A risk audit is the step after his, which ensures that proper procedures are being followed to manage the risk. The final step is the project completion, which means that the risk manager assesses the project after completion, and assesses the adequacy of the risk management. Interplay Between Insurance and Risk Management According to MacMinn (1987), there is an interplay between insurance and risk management. Specifically, corporations purchase insurance as one way to control their risk (Arrow, 1964). While there is the theory that purchasing insurance is sometimes inefficient for a firm, because the cost of the insurance often exceeds the expected loss, so many firms who are risk averse would not want to purchase insurance because they are interested in maximizing profits, insurance still plays a large role in risk management (Godfrey et. al, 2009). This is because, according to Godfrey et al.(2009), the markets do not always behave rationally. When a corporation does not purchase insurance, that corporation is assuming that the

Wednesday, November 20, 2019

Sexual Assault of Children and Youth and Other Sexual Offenses Essay

Sexual Assault of Children and Youth and Other Sexual Offenses - Essay Example Sexual assault is not common only in women. Today, wives, children, grandmothers, mothers, and even boys and men face sexual assault. The belief is that co-workers, classmates, neighbors, or a stranger would commit a sexual assault, but it is also possible that a family member or friend, or relative to sexually assault someone. "Sexual assault of children is a crime that our society abhors in the abstract, but tolerates in reality" (Burgess and Groth 15). Incest is one of the forms of sexual assault of children. Incest is when there is sexual activity between close relatives, which is illegal or taboo in the society. Sexual abuse of children can include trickery, sexual contact by force, bribery where there is a difference in age, power, size, or knowledge. Sexual abuse in a particular child could be once or multiple incident over a long period of time. It is found that abuse is usually committed by a person who knows the child. The abuse committed on a child can increase over time, especially if the abuser is a part of the family or a close relative. Prostitution, exhibitionism, and pornography are some ways in which children are abused other than the sexual assaults mentioned above. When people think of a child molester, they imagine an ugly old man taking children away by giving them some candy. No one pictures their neighbor, mom, dad, or uncle. This misconception has been dismissed. A child molester can come from all walks of life and all social and economic groups. They can be rich, poor, male, female, religious or non-religious, from any race or culture. Children can be molested by strangers or people they don't know and by people they know, like friends, relatives, or caregivers. Though majority of the people found guilty of sexual offence to children are men, women also molest children. Child molesters can be divided into two groups based on their behavioral patterns. A small percentage of child molesters who have a life long attraction to children, these people do not get attracted to adults. Majority of child molesters have adult partners and do not have an exclusive attraction towards children, also, they do not molest children multiple times. Sometim es an adult molests a child of the same sex, however, they need not be homosexual. Though it is believed that child molestation occurs when children are picked up from the street and molested forcibly, in the majority of child molestation cases, adults seduce children through delicate persuasion and intimidation and are usually known to the child. Child molesters who do not know their victims use methods like force, tricks, or bribery, or pretend to be friendly, to attract their victim. A child molester has many different characteristics. The child molester is usually married, prefers the company of children than adults, are often homosexuals and sometime bisexuals as well, they often wish to work for programs involving children, feel the want to have an emotional relationship with children, sometimes collect photographs of their victims and also collect child-adult pornography and child erotica, may be alcoholic, or a drug addict, may offer to take children out for walks or picnics, and many more such traits are examples of characteristics of child molesters. There are various definitions of the term pedophilia or paedophillia found in law enforcement, the

Monday, November 18, 2019

An analysis into the Biblical Story of Jonah Research Paper

An analysis into the Biblical Story of Jonah - Research Paper Example As a further means of understanding these complexities, this brief research paper will delve into the determinants of the story of Jonah and seek to find the most compelling and powerful comparisons and references to other Biblical concepts as can be found. The first aspect of the story of Jonah that bears mention is the time period in which tit took place. As anyone who has a modicum of understanding with regards to the nation of ancient Israel can readily attest, the nation was one that soon became drunk on their own â€Å"chosen† status. Whereas it was indeed iterated by God time and again throughout the Old Testament that He had set them aside as a people and that they were indeed his most believed among all the earth, the underlying purpose for this was all too often forgotten or missed entirely by the shareholders and religious leadership within the country. Instead of seeking to integrate an understanding of appreciation and humility for such an honored space in all of the nations of the earth, the nation of Israel developed an overtly haughty and arrogant posture that understood the blessing to mean that all other nations should bow at their feet as they were the gifted and blessed of the Almighty (Hamel, 1995). This was a fundamental error due to the fact that God ultimately intended this blessing to cause a type of leadership among the nations of the earth. By providing the nation of Israel with such a benevolent gift of superiority and love, it was the intention that they would then take these gifts, or talents, and utilize them as a witness unto all of the other nations and peoples; showing the manner in which God’s love and affection could present one of the greatest gifts that mankind had ever seen. However, as can be seen through various stories, inclusive of the story of Jonah, the extent to which this ideal was actually realized was all but non-existent. Instead, the nation of Israel turned to an arrogant interpretation of Godâ₠¬â„¢s blessings and began to hoard their status; requiring constant exile and humiliation to seek to re-integrate with them the present need to be a missionary nation – a beacon to the world. Jonah exhibits much the same arrogance with regards to God’s directive to speak to the people of Nineveh. This aspect of calling and rebellion is not only a central theme to the story of Jonah but also to the way in which humanity ultimately relates to the presence and voice of God within Christianity. This again strikes at the very concept of truth and the means by which an individual integrates with this. Although there are many different means to interpret many theological theories and passage of the Bible, the story of Jonah does not leave one with a great deal of leeway with regards to the means by which it can be interpreted. Ultimately, a man is met with the difficult requirements that God insists must be carried out, the man then decides that the commands are nonsensical a nd ridiculous and thereby shirks the responsibility, then necessitates a chain of actions to be brought down

Friday, November 15, 2019

SWOT and PESTEL analysis of Nestle

SWOT and PESTEL analysis of Nestle Introduction This report presents a strategic analysis of Nestlà ©. Critically analysing the internal workings of the firm, this report presents a SWOT analysis to reveal an identification of the internal strengths, weaknesses, opportunities and threats seen within Nestlà ©. Nestlà © is a company with a varied brand portfolio consisting of a wide range of products including a number of household brands: Nescafe, Rowntree’s Fruit Pastilles and Nesquik. Earlier this year, Forbes (2014, p.1) referred to Nescafe, one of Nestlà ©Ã¢â‚¬â„¢s core brands as the 27th most valuable brand in the world. Employing over 8000 employees, Nestlà © is present in a number of domestic and international markets. With their headquarters in Switzerland, Nestlà © is a firm, which in total operates within 86 countries of which North America is their largest and most profitable market (Shotter, 2012, p.1). The firm’s strong internationalisation strategy reflects the firm’s commitment to resource and capability development in the external environment. This will be explored further through the use of a PESTLE analysis to determine the key external forces present within the macro environment and, how importantly Nestlà © respond to such forces in a strategic manner. A look back at the history of the firm reveals a strong commitment to product development. It all began back in the mid-1860s when Nestlà © created a new baby formula to offer to the market. Seeing a gap in the market underpinned by those mothers who could not breastfeed, Nestlà © developed a formula to be offered to the European market. This very early development within Nestlà © soon developed to include an expansion of products within the firm with chocolate being added to milk products to reach a larger target market. Since its first product offerings, Nestlà © has gone on to have a varied brand portfolio with annual sales of $100.64 billion (Nestlà ©, 2014, p.1). Nestlà ©s mission Nestlà ©Ã¢â‚¬â„¢s mission statement is supported by the expression ‘good food, good life’ (Nestlà ©, 2014, p. 1). Meaning more than the nutritional values of the food they produce, Nestlà © support the need to show a commitment to quality, safety and ultimately convenience for the consumer to enhance enjoyment. The notion of the creation of ‘shared value’ is a main focus of the firm and is an area which is supported by the firm’s ability to ‘go beyond compliance and sustainability and create new and greater value for our people, our shareholders and society as a whole’ (Nestlà © , 2014, p.1). This statement supports the integrated approach Nestlà © adopt through their commitment to recognising the responsibility the firm has to the wider external environment, which moves beyond a simple aspiration of profit. SWOT analysis This section presents a SWOT analysis to review the micro environment of the firm reflecting specifically upon the strengths and weaknesses of Nestlà © and the opportunities and threats the firm must respond to through an alignment of firm strengths to such forces. A SWOT analysis is often used, as a strategic tool to allow a presentation of the firm’s resources and capabilities, which can be further, developed to aid competitive advantage. A SWOT analysis therefore underpins the development of future strategic options. As seen within the work of Barney (1991, p. 99) and Teece (2009, p. 12) a desirable competitive advantage is one obtained through a minimisation of threats aligned with the seizing of opportunities. Table One: SWOT analysis Table one below reveals the internal dynamics of Nestlà © and the opportunities/threats facing the firm. Positive Factors Negative Factors Internal Factors Strengths Strong cultural values stemming from the firms integrated approach to business and commitment to their stakeholders (Schein, 2012, p.3). Current strategic position of Nestlà © supported by three key areas of business ‘quality leadership, customer satisfaction and sustainability’ (Business Green, 2013, p. 1). Nestlà © have a strong commitment to corporate social responsibility with reference being made to ‘long term commitment never being sacrificed for short-term performance’ (CSR Wire, 2014, p. 1). Diversified and varied brand portfolio. Global recognition driven by the number of strong brands within the firm’s portfolio. The reputation of Nestlà ©Ã¢â‚¬â„¢s brand is estimated to be valued at $7billion (Nestlà ©, 2014b, p.1). Nestlà © has a place in the heart of consumers due to its longstanding history. Development of trust and loyalty highlighting the capability development of the firm. Strong teamwork within the firm promoting good levels of job satisfaction and employee commitment. Weakness A number of Nestlà ©Ã¢â‚¬â„¢s products have faced criticism as a result of their nutritional value. Increased emphasis has been placed on healthy eating through government initiatives and Nestlà © would benefit from reviewing a number of their products to support their mission of ‘good food and good life’ in a changing social environment i.e. rising levels of child obesity. The past of Nestlà © is tainted in parts by negative public relations as a result of what is referred to as the baby milk scandal. Noted in a recent article by Muller (2013, p.1) it was stated that the scandal had ‘grown up but not gone away’. Recognising the need for stability and consistency in the processes found within the company’s global supply chain. International standards demand a need for standardisation yet this has to be balanced with the firm’s strategic need for adaptation to different cultural environments. External Factors Opportunities Ability to reach new consumer markets and in particular new international markets i.e. Nestlà ©Ã¢â‚¬â„¢s work in emerging economies. Further internationalisations with a particular focus on the BRICS economies (Brazil, Russia, India, China and South Africa) – these economies are noted as being current growth spots (Wilson and Purushothaman, 2003, p. 1). Development of intangible capabilities to aid competitive advantage. Barney (1991, p.100) argues that competitive advantage is achieved through inimitability and this should be a focus of the firm. Backwards integration to gain more control over the supply chain of the firm (Martin and Eisenhardt, 2010, p.1105 ). Innovative development of distribution channels. Threats Higher levels of buyer power within the industry fuelled by greater choice and lower loyalty (Porter, 2008, p.12: 2011, p.5). Variability in raw material prices influencing the firm’s ability to sustain prices in light of a commitment to wider responsibilities aside from profit i.e. CSR initiatives (Servaes and Tamayo, 2013, p.1047). Increased dynamism in the external macro environment fuelling short-term decision making and heightened competition (Teece, 2009, p.15). Technological change driving both innovation and associated challenges. Ageing population shifting the demographics of the workforce (Kooij et al, 2014, p. 2192). The SWOT analysis above reveals that Nestlà © have a number of strengths, which translate into the development of core resources and capabilities, which aids their competitive position. Notably, one of the core strengths of Nestlà © is the strong brand image they have which inspires trust in consumers. Nestlà © are able to build on this reputation to extend their brand categories. Further, recent efforts to follow corporate social responsibility strategies have heightened the firms approach to sustainability, which is aligned to current expectations from the consumer market for firms to take a greater responsibility towards the wider macro environment. Moving on to a critical analysis of the weaknesses of the company, one of the core weaknesses of Nestlà © is the content of some of their products, which marks a move away from healthy eating initiatives. For example, Nestlà © produce a number of confectionary goods including sweets and chocolate bars. Nestlà © will in the future have to work with the UK government to ensure that a clear marketing message is put across for such treats to only be enjoyed alongside a balanced diet. Overall, however, Nestlà ©Ã¢â‚¬â„¢s strengths overshadow their weaknesses and many of the weaknesses are being tackled by strategic actions. Recognition of the firm’s opportunities and threats leads to a discussion of the value of internationalisation and in particular the opportunities present within emerging economies. Further, the development of capabilities and thus the translation of strengths into intangible and inimitable capabilities is an area, which could see the firm, further develop their sustainable competitive advantage. Developing from the opportunities of the firm, it is also necessary to consider the threats, which face Nestlà ©. The SWOT analysis revealed one of the core threats is the increasingly competitive nature of the industry and the challenges, which arise from this level of competition. As a result, a great threat facing the firm is the level of dynamism and turbulence to contend with which influences the nature and direction of strategic choices. PESTLE analysis A PESTLE analysis is used as a strategic tool to measure industry dynamics through recognition of the core political, economic, social, technological, legal and environmental forces/changes having influence on the industry (Henry, 2007, p.23). Table two below presents a PESTLE analysis for the industry Nestlà © are present within and this information is then used to form a critical discussion for the future strategic options available to the firm. Table Two: PESTLE analysis The PESTLE analysis below identifies a number of forces, which have an influence on industry dynamics. Of these forces, perhaps the most prominent are social forces, which relate to differences in consumer behaviour. As an international firm, Nestlà © have to be able to ensure a level of adaptation, which is appropriate to different markets driven by different cultures and consumer preferences. Political Changing regulation surrounding food standards and marketing actions. Government stability in new emerging economies – question of risk as part of the internationalisation process (Kumar et al, 2013, p.205). Changing global regulations – standardised practice yet adaptation to different political forces (De Mooij, 2013, p.61). Economic Awareness and knowledge of changing inflation, economic growth rates and income levels. Changing consumer budgets, rise of the cost conscious consumer. Rising price of raw material goods in relation to the need to source from sustainable suppliers (Kumar et al, 2013, p.205). Social Changing consumer attitudes – move towards healthier products in line with government initiatives (Newman et al, 2014, p.15) supporting balanced diets and the dangers of sugar. Changing lifestyle – return back to home cooking and the promotion of family time in a world of convenience. The need to adapt to different cultural settings i.e. language, religious beliefs and family settings. Understanding of consumer behaviour is crucial to ensuring a personal approach to marketing. Consumers viewing the firm as an agency for power in the wider external environment (Eisenhardt et al, 2010: 1263). Technological Rise of social media, consumers interacting with firms and being able to do so across a range of platforms. Innovation fuelled by technological developments. E-commerce as a platform for development (Lin et al, 2014, p.3). Legal 1.Changing nature of regulation. 2. Need to adhere to global regulations and changes across different international markets (Schaffer et al, 2014, p. 12). Environmental Increased attention directed towards corporate social responsibility (Servaes and Tamayo, 2013, p. 1045). Environmental concerns from consumers including concerns over packaging/recycling (Dubois, 2012, p. 36). Corporate Objectives It is important that an alignment exists between corporate objectives, brand image and firm activities (Cornelissen, 2014, p.55). Commonly used as a strategic tool to support this analysis, Ansoff’s matrix can be applied to Nestlà © to review the different strategic options available to the firm (Ansoff, 1980, p. 133). The overall corporate objective of Nestlà © is to be one of the world’s best and largest brands in the food industry. To break this down further, there is a need to apply individual firm level marketing objectives to a specific brand within their portfolio. This section focuses upon the presentation of marketing objectives and strategies for Nestlà ©Ã¢â‚¬â„¢s baby milk products. Marketing Objectives Marketing objectives identify a target market and market need and apply this to the brands they are offering. With regards to the baby milk products Nestlà © offers, one of their core marketing objectives should relate to improving sales through the use of social media outlets. Aligned to the rise of relationship marketing and the need to develop a deeper, emotional connection with consumers it is argued that one of the marketing objectives for increasing sales of this product needs to be related to understanding the consumer base. The following marketing objectives are proposed in relation to the firm’s baby milk products: To increase interaction with consumers using social media as a platform. To increase sales by 10% through a promotional campaign across an integrated set of marketing platforms. To follow a relationship marketing campaign to increase interactions with consumers to enhance understanding of the consumer base. Ansoff’s matrix Ansoff’s growth matrix is a marketing tool often used to understand the different strategic options available to a firm (Ansoff, 1980, p. 131). Looking at the opportunities available in both new and existing markets, emphasis within the matrix is placed on the benefits and challenges of each strategic option and the extent to which the options are aligned to the internal resources and capabilities of the firm. Market Penetration Market penetration is a strategy, which sees growth underpinned by pushing existing products to existing markets. Through a focus on market penetration the firm would be able to maintain current product lines and focus upon increasing sales in this area through promotional activities and advertising. Market penetration is a strategy, which would secure growth in the market and would allow the firm to draw on their knowledge of the market to expand sales in this area. Market Development The second strategic option refers to the use of selling existing products to new markets. A new market in this case could be a new consumer base or a new geographical base. Reflecting upon the nature of the product, it is unlikely Nestlà © would be able to target a new customer base and thus it is advised that if this strategic option were to be followed emphasis would be placed on opening up to new emerging markets with existing products. Product Development Moving away from a focus on the market, the third strategic option offered by Ansoff places emphasis on the importance of product development. This strategic option would require the firm to develop new competencies, which would appeal to existing markets. Under this strategic option, Nestlà © could focus on the development of a new extension of products in the baby market to offer to the consumer base. Diversification The final option outlined is that of diversification. Diversification is a strategy, which refers to growth achieved by offering new products to new markets. This type of strategy would require a need for the firm to draw on their inherent strengths and capabilities to offer something new to the market. Underpinned by high levels of innovation, this strategy would require both investment and an appreciation of risk. As such, before the adoption of this strategy it would be necessary for the firm to have a clear vision of outcome. Which growth strategy to follow? Based on a discussion of the various growth options above, this report argues that Nestlà © should focus upon market penetration through the use of promotional activities and relationship marketing activities. This strategy would see Nestlà © focus upon an existing product and market yet achieve growth through marketing campaigns and a greater utilisation of social media. Through the use of social media and relationship marketing it would be hoped that Nestlà © would be able to develop a stronger connection with their consumers, which is fundamental when needing to gain the trust of new mothers (Iglesias et al, 2011, p. 632). Strength in the baby market is underpinned by the potential for growth due to this being a growing market. Competitive Strategies In support of an identification of growth strategies, there is a need to recognise the importance of competitive strategies. Three core competitive strategies are identified within the literature: Cost leadership, differentiation and focus (Ortega, 2010, p. 1275). Despite a traditional view that different competitive strategies couldn’t be mixed, recent literature has supported the use of a hybrid competitive strategy, which combines cost leadership and differentiation to support a competitive strategy, which balances the actions of each strategy (Baroto et al, 2012, p. 120). Cost leadership is a strategy, which places emphasis on lowest cost and thus sees the firm seeking to compete with their competition on the basis of price. Cost leadership strategies therefore require an efficient approach to the supply chain to ensure that raw material costs are kept to a minimum. Emphasis within this strategy is placed on the need to focus upon gaining economies of scale and thus low costs. Differentiation involves firms seeking to distinguish themselves from their competitors (Armstrong and Cunningham, 2012, p. 71). For this to be the case, emphasis is placed on the development of a competitive advantage through something others cannot imitate. The final competitive strategy is a focus strategy where a segmentation approach is followed (Weinstein, 2013, p. 51). A firm following a focus strategy would firm to choose a niche market and therefore have specific offerings to a specific target market. In light of the identification of the competitive strategies and the discussion above, it is advised that the firm should follow a hybrid strategy reflecting on both cost leadership and differentiation to ensure growth. A hybrid strategy would require Nestlà © to seek lowest cost where possible through economies of scale and efficiency in their supply chain whilst also seeing the firm differentiating through the culture of the firm and the relationships developed with consumers. 7p’s of marketing A final consideration for Nestlà © is an identification of the 7p’s of marketing and in particular an understanding of what their product offers to the market (Armstrong and Cunningham, 2012, p. 34). The 7p’s of marketing is an important marketing tool outlining a focus on a clear understanding of each factor: Product: Baby formula, nutrients to enable a progression from breast milk to formula or formula for those mothers choosing not to breastfeed. Price : Price relatively low to competitors. It is important to balance the need here between low cost and the influence this has on trust. Place: Supermarkets, place of convincing. Promotion: Relationship marketing principles used to engage the consumer. Nestlà © will interact with consumers during a shopping mall road show to showcase their product offerings and the value of their products. People: Employees within the firm used to support the growth strategy of particular products. Company objectives and marketing objective translates into performance goals for teams within the firm. Process: Customer service is important and a key determinant of trust. As a result of this, emphasis should be placed on the role of employees in educating the consumer and therefore translating the core elements of the brand. Physical evidence : Physical evidence in the form of packaging and promotional tools will be used to support the development of the growth strategy employed. Monitoring and controlling As a closing point, there is a need to consider the importance of the ongoing monitoring of any marketing plan. Long after the implementation, emphasis should still be placed on monitoring to ensure that controls are put in place to review the success of a given marketing campaign (Simons, 2013, p. 14). For example, in relation to the use of social media, particular controls can be put in place to monitor the success and thus levels of integration taking place. References Ansoff, H. I. (1980). Strategic issue management. Strategic Management Journal, 1(2), 131-148. Armstrong, G., Cunningham, M. H. (2012). Principles of marketing. Pearson Australia. Barney, J.B (1991) Firm resources and sustained competitive advantage. Journal of Management, 17 (1) 99-120. Baroto, M. B., Abdullah, M. M. B., Wan, H. L. (2012). Hybrid strategy: a new strategy for competitive advantage. International Journal of Business and Management, 7(20), p120. 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Dynamic capabilities: what are they?. Strategic management journal, 21(10-11), 1105-1121. Eisenhardt, K. M., Furr, N. R., Bingham, C. B. (2010). CROSSROADS-Microfoundations of Performance: Balancing Efficiency and Flexibility in Dynamic Environments. Organization Science, 21(6), 1263-1273. Forbes (2014) Nestlà © [online]. Available from: http://www.forbes.com/companies/nescafe/ [Accessed 06.10.14]. Henry, A.E (2007) Understanding strategic management. Oxford: Oxford University Press. Iglesias, O., Sauquet, A., Montaà ±a, J. (2011). The role of corporate culture in relationship marketing. European Journal of Marketing, 45(4), 631-650. Kooij, D. T., Jansen, P. G., Dikkers, J. S., de Lange, A. H. (2014). Managing aging workers: a mixed methods study on bundles of HR practices for aging workers. The International Journal of Human Resource Management, 25(15), 2192-2212. Kumar, V., Mudambi, R., Gray, S. (2013). Internationalization, Innovation and Institutions: The 3 Is underpinning the competitiveness of emerging market firms. Journal of International Management, 19(3), 203-206. Kumar, M., Srai, J., Pattinson, L., Gregory, M. (2013). Mapping of the UK food supply chains: capturing trends and structural changes. Journal of Advances in Management Research, 10(2), 299-326. Lin, Y., Luo, J., Zhou, L., Ieromonachou, P., Huang, L., Cai, S., Ma, S. (2014, June). The impacts of service quality and customer satisfaction in the e-commerce context. In Service Systems and Service Management (ICSSSM), 2014 11th International Conference on (pp. 1-6) Muller, M (2013) Nestlà © baby milk scandal has grown up but not gone away [online]. Available from: http://www.theguardian.com/sustainable-business/Nestlà ©-baby-milk-scandal-food-industry-standards [Accessed 06.10.14]. Nestlà © (2014) About us [online]. Available from: http://www.Nestlà ©.com/aboutus [Accessed 05.10.14]. Newman, C. L., Howlett, E., Burton, S. (2014). Shopper Response to Front-of-Package Nutrition Labeling Programs: Potential Consumer and Retail Store Benefits. Journal of Retailing, 90(1), 13-26. Ortega, M. J. R. (2010). Competitive strategies and firm performance: Technological capabilities moderating roles. Journal of Business Research, 63(12), 1273-1281. Porter, M.E (2008) On competition. Boston: Harvard University Press. Porter, M. E. (2011). Competitive advantage of nations: creating and sustaining superior performance. New York: Simon and Schuster. Servaes, H., Tamayo, A. (2013). The impact of corporate social responsibility on firm value: The role of customer awareness. Management Science, 59(5), 1045-1061. Schaffer, R., Agusti, F., Dhooge, L. (2014). International business law and its environment. London: Cengage Learning.

Wednesday, November 13, 2019

A Tribute to a Special Person Essay -- Personal Narrative

A Tribute to a Special Person In 1982, at the age of fifthteen Debb ie Martinez of the Bronx, found out she was pregnant and was forced to drop out of school and move in with her boyfriend. She had a baby girl she named Jasmine. With little education and no job, it wasn’t easy for her to raise her child. She stayed at home caring for her daughter while her boyfriend worked. Since it was his house she had little say about anything that happened. He did as he pleased and came home with money only when he wanted to. Less then two years later she found herself about to raise another child. She had a baby girl she named Jennifer. She struggled to care for her two babies without much help from the father. It was then that she realized she had to do something to better her life. She decided to move back in with her mother and go back to school. She found work that barely gave her enough to raise her children. With two babies to care for, it was impossible for her to go back to high school full time so she received her G.E.D. She always had hopes of becoming a nurse so she enrolled in community college. By this time she was working and had her own apartment. While going to college she found herself about to raise another baby girl. She continued to attend classes until the last possible moment. When Aurea was born, school was once again put on hold so she could care for her baby. As soon as Aurea was old enough to stay with a babysitter Debbie went back to work and school. She worked during the day and went to class at night. Being able to only take a class or two per semester made it harder for her to graduate. She never gave up. In 1997 she finally received enough credit and graduated with a degree in medical assistance. She ... ...bbie is living her life day by day. She never knows when her multiple sclerosis will completely rule her life. Some days she wakes up fine, but then the day comes when it’s hard for her to do anything. Even though she is sick, she still works hard to maintain her family. When she’s having a bad day physically, she takes her medicine and gets ready for work. When her family is worried and tells her it would be best for her to stay home and rest she assures them she is strong and will be fine. Debbie Martinez is a very special person. She worked hard all her life to accomplish her goals. She continued to go to school and work, while still being able to take care of her children and making sure they had everything they needed. No matter what was thrown in her way she could overcome it. Debbie has played many roles in her life, being my mother is just one of the many.

Sunday, November 10, 2019

Successful Development Of Technology At Microsoft

The success of Microsoft can be viewed from a number of perspectives. This ranges from its managerial and organizational position to the development and processing of its products and services for its customers. This implies looking at how Microsoft invents new products with substantial utility to the customers, strategies implemented by the company to make different groups and divisions to work together in harmony to achieve mega success.Having the best brains in the organization is not just enough to bring out the best software and the best products for the market. There must be effective managerial skills; these would harness the potentials the best brains in technology improvement, retain their autonomy just like any other highly qualified person would do, yet still work together to give the company the best. This paper evaluates the secrets of Microsoft’s success in developing superb technology and remaining on top of the market.Since it is very difficult to maintain the best brains within an organization without having them move out to practice their skills on the private basis, the paper tries to evaluate how the company maintains these best software developers and their work in harmony to bring out the best for the company. Microsoft currently is the world’s largest manufacturer of PC software, and having annual revenue of $8. 7 billion.It is probably the only PC Company that has handled more PC software projects than any other company in the world. This task is Herculean as there is a lot of complexity involved in the process, for example the development of Windows 95 that has more than 11 million lines of code and required an expansion team of more than 200 programmers as well as testers. This is one of the greatest challenge that most of the rivals to Microsoft are unable to do and thus the difficult in competing [Reimer, 2008]Their philosophy on product development and improvement for the last few years has been to develop its roots as a highly flexible, entrepreneurial company that does not to take up too many of the structured software-engineering practices that are commonly practiced and promoted by organizations such as the International Standards Organization and Software Engineering Institute. Microsoft strategy is developing a loosely structured small-team that some people might refer to as hacker style of product development.Their objective is to get many small as well as parallel teams that are composed of three to eight developers each, or individual programmers who eventually work together as one team in order to build large pile of products relatively fast while still allowing individual programmers and the team members their freedom to evolve their designs and even operate nearly autonomously [Hardmeier, 2008]. The small parallel teams develop features and whole products freely while at the same time frequently introducing new technologies concepts.However, since the developers are free to innovate w hile working with Microsoft, they are required to synchronize their changes frequently so that the product components work in harmony. In this regard, there are several lessons to be learned from how Microsoft develops its software products; some apply to other organizations, and some may not. Software developers as well as their managers from other organizations can discover useful ideas after careful consideration of such factors as their company’s goals, strategies, marketing resource constraints, and development culture and software reliability requirements [Reimer, 2008].They can also learn to frequently synchronize and carry out periodic stabilizations of their products. Without this approach implemented by Microsoft, it would probably never have been able to design, develop, and ship the products it offers now and is planning to offer in the future [Reimer, 2008]. Teams of programmers at Microsoft and testers usually synchronize and periodically stabilize the changes t hey make to their products in progress, thus yielding products such as Publisher, Excel, Office, Windows 95, Word, Works, and Windows NT etc.Since the mid-1980s, Microsoft as well as other PC software companies has recognized that they build software products in response to quality. Many of them have also found it important to have larger teams in order to come up with PC software products that consist of hundreds of thousands or even millions of lines of source code hence requiring hundreds of people to build and then test them over a certain period [Hardmeier, 2008]. The technology development approach must have a mechanism that allows developers to test their product with their customers and also refine their designs during the development process.In most industries, many of the companies are now using prototyping and multiple cycles of concurrent design, build, and testing activities aimed at controlling interactions and also make fundamental changes in their product development . In the software industry, researchers and their managers have talked about â€Å"interactive enhancement,† a â€Å"spiral model† for iteration in the phases of the project development, and the â€Å"concurrent development† of multiple phases and the activities for the past 20 years.Unfortunately most companies are reluctant to formally adopt these recommendations. Since users’ needs for most software are very difficult to understand and the changes in hardware and software technologies are very frequent, it is not wise to design a software system completely in advance [Lemo, 2008]. Microsoft teams start the process of product development at the point of creating a â€Å"vision statement†, and then define the goals for the new product and the user activities that need to be supported by the new product features.Then, the product managers or the marketing specialists take charge while the consulting program managers who specialize in writing functi onal specifications of the product are also incorporated. In consultation with developers, program managers, then write a functional specification that outlines the product features with organized schedules and the staffing allocations; the initial specification document rarely covers all the details of each feature. During product development, team members revise the features set and details, and learn about the new product.Experience at Microsoft has shown that the feature set in a specification document may sometime change by 30% or even more. Project managers are obliged to divide the product and the entire project into different parts; they also divide the project schedule into three or four milestone junctures called sequential sub projects meant to represent the completion points for major portions of the new product in each of the milestone subproject, all the feature teams are expected to go through a complete cycle of development, feature integration, testing, as well as f ixing problems.Throughout an entire project, they (feature teams) are required to synchronize their work in the process of building the product as well as finding and fixing errors on a daily, weekly basis. The program developer is expected to fix detectable errors at the end of a milestone subproject. These error correction is a way of stabilizing the product and thus enable the product developing team to have a clear understanding of the parts of the product that have been successfully completed. After this achievement, the development team usually proceeds to the next milestone, [Hardmeier, 2008].One of the most important things in high-tech companies is employing creative people, but directing their creativity is supreme. This is the task of the managers. Microsoft has a strategy for tackling this problem; it structures projects into subprojects that contain priority-ordered features; and the buffer time that is within each subproject gives the developers adequate time to respon d to the changes, unexpected delays and difficulties. Microsoft projects usually use the vision statements as well as outline specifications rather than a detailed design and the complete product specifications before coding.This is done because the teams have realized that they cannot determine, in advance, what the developers need to build a good product. This approach gives the developers and program managers enough room to adapt to change, the unforeseen competitive opportunities and even threats. This is particularly related to the applications products, since development teams try in many instances to devise features that copy directly to the activities that typical customers perform. Thus the teams need to have continual observation and testing with the users during development [Lemos, 2008].Most of the product designs have modular architectures that allow team members to add or combine features in a predictable straightforward manner. In addition, the presence of managers al lows team members to have their own schedules, but this is only after the developers have critically analyzed tasks in detail. Managers are then mandated to â€Å"fix† project resources by limiting the number of experts they allocate to each of the project; they also limit the time spent on projects, especially for the applications like Office and multimedia products, so that team members can delete features if they are far from reaching deadlines.But it should be noted that cutting features in order to save schedule, time has not always been possible with the operating systems projects. In these kinds of projects, reliability is of more importance than the features. Most of the features in the operating system are closely coupled and thus cannot be easily deleted individually. The daily building of processes at Microsoft has several steps. First, to develop a feature for a product, developers check out private copies of source code files which are located at a centralized ma ster version of the source code.They then implement their individual features by making necessary changes to their private copies of the source code files. The developers are then mandated to create a private build of the product that contains the new features and test it. Changes from the developers’ private copies are then checked from the source code files to the main master version of the source code. This check-in process has an automated regression test to ensure that changes to the source code files do not create errors in other parts of the product.This check-in by the developers back to the master copy is done at least twice a week but in some instances they may check it daily [Lemos, 2008]. Irrespective of the way the individual developers check in their changes to the main source code, a designated developer, often called the project build master, generates a complete build of the product on a daily basis by using the master version of the source code. Product team s at Microsoft also test features as they continuously build them from various perspectives. This may include bringing in customers from the street to try prototype in a Microsoft usability lab.Also most of the Microsoft teams work from a single physical site with common development languages (primarily C and C++), standardized common coding styles and development tools. This common language and common site and tools help team members, debate, communicate, resolve problems face to face and design ideas. A small set of quantitative metrics is used in the project teams to help guide decisions in order to complete a project and also when to ship a new or upgraded product to market [Lemos, 2008]. Conclusion There are important lessons to be learnt from Microsoft especially for organizations and managers in various industries.The synch-and-stabilize approach that is used at Microsoft is particularly suited to fast-evolving markets that have complex systems products, competition around fa st-evolving product features as well as defacto high technical standards and the short life cycles. Of particular interest and important lesson is how Microsoft coordinates the work of a large team of professionals thus successfully building many interdependent parts although continually changing and requiring a constant high level of communication, coordination is still maintained.Indeed, one should appreciate that it is difficult to ensure such communication and the effective coordination there, and at the same time still allow engineers, designers and marketing people enjoy the freedom to be creative. Achieving this sought of balance is inevitably the central dilemma that the managers of product development usually face—in PC software and in many other industries. REFERENCE: Jeremy Reimer. Microsoft set to launch new marketing campaign. Ars Technica. Retrieved on 28th March 2008. Sandi Hardmeier. Microsoft – The History of Internet Explorer. Microsoft. Retrieved on 28th March 2008 Robert Lemos. Trust or treachery? Security technologies could backfire against consumers. CNet news.com. Retrieved on 28th March 2008   

Friday, November 8, 2019

buy custom Serial Killers in Modern American Society essay

buy custom Serial Killers in Modern American Society essay Today, a modern person faces many problems of different scale. War, terrorism, economic crises, and the games in the political arena are the topics every second individual is discussing. However, apart from these problems, the subject of serial killers is also often discussed in the community. It appears on TV screens and in newspapers. It calls attention and a public concern, but it does not shock people as a few decades ago. The issue of serial killers has always evoked the interest among psychologists, psychiatrists, and other scientists, as well as society, as a whole. These murderers belong to the group of people who have serious mental disorders being under the influence of other internal and external factors. Thus, they pose a real threat to the health and lives of other persons (Bonn). Today, the society has approached the problem of serial killers that is significantly different from the one that was in the days of its occurrence. This issue is very serious and relevant to t he modern American society. The community itself provokes the appearance of these criminals, creating favorable conditions for them. The Phenomenon of a Serial Killer Serial murders as a separate type of crimes that appeared in the 70s of the last century. At that time, society was shocked by the stories of such notorious murderers as J. W. Gacy, David Berkowitz, and Ted Bundy. They were charged and arrested for the murders of more than 30 people committed by each one (Ramsland and Pepper 131). Their activities put the whole city and countryside into the horror, forcing people to be afraid walking down the streets even during the day. Besides, all parents were living in a constant fear being afraid for the lives of their children. Though there are serial killers in almost all countries, the United States is a leader in their number. Washington (with the highest percentage of 25 serial murderers per 100.000 inhabitants), Alaska, and Louisiana are the regions where they are located most of all (Johnston). This fact should be alarming to us. To understand the problem better the definition of a serial killer should be provided. It refers to the people who have committed murder more than three times within one month. In most cases, they kill others due to some mental and emotional disorders. They do it for satisfaction of their psychological nature. The choice of a potential victim usually falls on unknown individuals or strangers. Criminology experts say that this type of criminals are often characterized by the presence of the personal handwriting. It could mean a way of killing, a crime scene, a type of weapon used, a sort of a victim prefered or if a specific sign left on the body or near it as a business card (Haggerty and Ellerbrok). These factors help to distinguish a serial killer from the ordinary one. After analyzing the psychological profiles of such murderers, provided by doctors and forensic experts, the psychological and social portrait of a typical representative of this type could be formed. The characteristic features of a serial murderer are the dissatisfaction with a social status and a role in society. Such people are often very impulsive, emotionally closed, and, at the same time, aggressive and relentless. They are not the center of attention in the company of others (Ramsland and Pepper 134). They have a low level of adaptation in society. Many of them do not have the certain goals in their life or far-sighted plans. The vast majority of potential and serial killers have many serious persoal complexes, including those ones derived from their childhood. They could have appeared due to the child's mind injuries, as well as the unhealthy and poor treatment by parents, peers, and other people around them. Serial killers are the individuals that ignore all laws of the stat e and do not accept them. Moreover, they do not support the principles of religion and morality (Bonn). They are not open malicious violators of these regulations merely because they do not want to be denied and punished. They see the world differently and perceive the scope of permission in another way. Killing is a source of emotional charge or a way to administer justice such as they see it for them. Modern American society and Serial Killers The wrong approach to the issue of serial killers will focus attention only on a psychological and personal side. The external factors should also be considered. In the modern American society, such conditions have been created to promote the development of this phenomenon. The main aspects that play an important role in the emergence of serial killers are the transformation of community as a concept of strangers, the development of the cult of famous people, and the marginalization of society (Haggerty and Ellerbrok). Modern people have undergone many changes compared to the state, in which they have remained in the past centuries. The main forces that influence this issue began from modernization and urbanization later. A large influx of people into the city, which contributed to the rapid growth, has produced a society of strangers. In previous years, the persons living in a certain locality were familiar with each other and knew practically everyone in the district. Thus, this fa ct has also provided a certain level of security. The appearance of an unknown person has not kept a reason for the increased attention and care (Haggerty and Ellerbrok). Now due to the huge number of population in the cities where there are all strangers nobody knows who is a potential threat to them. Therefore, this situation is the today's society that creates ideal conditions for serial killers. The second factor that contributes to the emergence of such murderers is the media that often turns to the topic of serial killers. These criminals are getting more attention. They are being at the center of the films plot, TV shows and books (Johnston). Their stories are familiar to ordinary citizens. They evoke curiosity and interest in more details of the lives of these brutal murderers. Thus, a serial killer is becoming a celebrity spoken by everyone about. All people want to hear about him or her. This fact carries a devastating effect. First, it distorts the perception of the real situation. Since the closer acquaintance with a serial killer, the background, and the reasons why he or she started the killer path can cause even the compassion and understanding from other people (Haggerty and Ellerbrok). It can be explained by an ability to empathize. However, the question is if this is the correct position considering the real context of events. Secondly, such coverage of stories about serial killers to the public can be dangerous due to those ones that want to become famous by being the members of the serial killers clan. Such an outcome is possible, because the glory of the murderer can extract a person from the grayness of ones life and make notorious. Becoming famous and getting attention to oneself is the desire of one per three individuals today. Moreover, the media today practically advertise the deetailed instructions for the commission of such crimes from different angles; thus, it has become an auxiliary factor. Though serial killers choose their victim at random, they have their target audience. Today, we have a large number of marginal people who do not fit into the accepted framework of those ones with the proper and lost life direction. They live the way that the public does not accept or anyone being significantly different from the total mass. To marginalized people, the homeless, beggars, prostitutes, and homosexual people should be included. These individuals are often the victims of serial killers (Haggerty and Ellerbrok). One of the recent cases confirming the existence of the above trends while choosing the victim is the story of a serial murderer Darren Deon Venn. He was arrested in 2014 for the murder of a prostitute.Then, it turned out that she was the seventh victim (Locker).The isolation of the peculiar group of people being outside of society, as well as their low degree of protection makes the choice of these criminals easier. The phenomenon is that the modern society loves serial killers. It sounds crazy, but now many people admire their intelligence and thoughtfulness of their crimes. They eagerly seek and absorb the information about the perpetrators of this kind. To explain this, some of the most common reasons could be provided. The first is their rate compared with other types of offenders, for instance, thieves. In addition, they think outside the box and consequently kill in an extraordinary way. Their actions are beyond the scope of humanity; they are filled with cruelty, aggression, and brutality (Bonn). Therefore, many people on the strange grounds are wondering what a man is capable of,how wild his or her animal nature could be, and what demons dwell within them. Serial killers are the persons that have gone far beyond the limits of what is permitted. Thus, ordinary people become interested, what happens behind this line and how far it is possible to go. Today, the number of serial killers has decreased by 85% compared with the same phenomenon thirty years ago. Law enforcement agencies are now successful in catching them after the first or second victim, and not the fourth as it used to be before (Johnston). Nowadays, not only community but also law enforcement agencies are showing the increased secondary attention to this matter. They have progressed in revealing the cases of serial killers.It means that these criminals are often imitators or followers that makes it easier to find them. Conclusions Serial killers are a separate type of criminals that despite having the short history of existence instill the feeling of fear and terror. They walk among everybody like shadows without causing any suspicion. According to the summary data in 2016, cooks, nurses, janitors, and, most of all, truck drivers were among the serial killers. The modern society has changed its attitude to these murderers. Due to mass media, they have become a source of hot topics for discussion, as the terrible and, at the same time, unusual intriguing stories. They cause an increased interest among the public. People have begun to forget about serial killers as the monsters, not realizing that everyone can become their victims. The modern community has provided a fertile ground for the emergence of serial killers. Thus, despite the efforts of the police to deal with them, the call that society directs to potential serial murderers nowadays is rather strong. Buy custom Serial Killers in Modern American Society essay