Irish Ferries Strategic Management Case Study Example | Topics and Well Written Essays - 3000 words

Irish Ferries Strategic Management - Case Study Example1.4 crunch AnalysisPoliticalNo adverse legislation in Ireland/ EU. Adverse legislations not anticipate in future.Possibility of government subsidies to some routes in future. futurity legislation in foreign countries could benefit local ferries.The companionship ope order in peaceful zone threat due to war and conflict is minimal.Inter-country relationships are principally supportive no major threat expected.EconomicGlobal economic situation is adverse. Effect is less severe in EU situation could ameliorate in 18 months.This could be an opportunity as users may prefer low cost ferries, which benefits Irish Ferries.The customer segment varies from general industrial charge to leisure travel as such, business risk is diversified.Taxation rates are mostly uniform across EU double taxation scheme treaty amongst most countries. However, differences exist in VAT rates enkindle be minimized by setting up a multi-national corporat ion structure. involvement and exchange rate differences between EU countries (European Central Bank).SocialRoll-in roll-out segment promotes the trend of travelling with elevator cars.Consumer attitudes/ opinions and media views positive.Established low cost plus quality denounce image Best Ferry Company eight years in a row.Management style/ work culture of the company is professional.TechnologicalThe company has invested heavily state-of-the-art vessels.The company provides web-based booking option to leverage sales.Future bridge/ under water tunnel between Ireland England is a threat.Technological feeler in operational aspects can generate more value.Strategic tie-up with partners to enable seamless travel between Ireland and EU.LegalChanges in laws can strickle business. However, no adverse laws...It has invested over 500 million (Irish Ferries 2) in new fleet and port facilities, and has the most modern fleet in Europe. The fleet includes the Ulysses (worlds largest car fe rry), the Dublin Swift (high speed catamaran), the Isle of Inishmore, and the luxurious Oscar Wilde. During 2007, Irish Ferries carried 1.57 million passengers, and 405,000 cars with a total number of 4,289 sailings.For eight years in a row, Irish Ferries has been voted Irelands Best Ferry Company. Its motto is The Low Fares Ferry Company, reflecting its determination to offer customers the very best value ferry fares.Taxation rates are mostly uniform across EU double taxation avoidance treaty amongst most countries. However, differences exist in VAT rates can be minimized by setting up a multi-national corporation structure.The company sources services from several suppliers, whose collective dicker power is not expected to be high. The company also sources high quality shipping equipment and spares from suppliers. Since these equipments (and especially spares) can be sourced only from limited sources, suppliers would posses some bargaining power. The overall bargaining power of su ppliers is Medium-Low.The customers are not organized in groups, and are not expected to have strong col